Erin Jourdan Berrios
Content Strategy, Content Design, Information Architecture
- Role
- Senior Content Strategist at Capital Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Erin Jourdan Berrios
20 years of online and offline marketing experience with a focus on content creation…
Experience
Senior Content Strategist
Jan 2021 — Present · Los Angeles, CA, US
As Senior Content Strategist at Capital Group I work as a cross-functional consultant on content projects in the individual investor, advisor, and institutional retirement space.* Using Agile frameworks for content strategy* Integrating numerous metrics, research and KPIs in final recommendations* User-centered content strategy that builds consistent messaging cross-channel* Analyzing the content ecosystem by touchpoints* Workshops and competitive analysis of new tools (AI, 3rd Party)
Skills
- Online Marketing
- Content Development
- Small Business
- Social Media Marketing
- Wordpress
- Integrated Marketing
- New Media
- Editing
- Press Releases
- Digital Media
- Web Content
- Newsletters
- Online Advertising
- Web Content Writing
- Brand Development
- Public Relations
- Proofreading
- Entertainment
- Creative Writing
- SEO Copywriting
- Storytelling
- Sem
- Publishing
- Google Analytics
- Consumer Products
- Social Media
- Marketing Communications
- Social Networking
- Reputation Management
- Web Development
- SEO
- Digital Marketing
- Ppc
- Content Strategy
- Marketing Strategy
- Writing
- Copywriting
- Web Design
- Advertising
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