Emma Jones Krondorfer
Marketing & Media Leader | MBA Candidate | Passionate, Curious, & Consumer-Obsessed
- Role
- Digital Marketing - Paid Media Planning & Strategy at Bath & Body Works
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Emma Jones Krondorfer
Dynamic, award-winning digital marketing strategy leader with over 7 years of experience driving e-Commerce and Omnichannel success through innovative paid media strategies, data and financial analysis, conversion rate optimization, and cross-functional collaboration. Customer-Centric Trailblazer: Obsessed with understanding the customer, I leverage insights to craft compelling experiences that not only meet but exceed expectations. I thrive on testing new ideas and approaches that lead to exceptional results. Analytical Strategist: Armed with a 360-degree view of the digital landscape, I utilize data to inform decisions, optimize campaigns, and maximize ROI. My analytical mindset enables me to identify trends and uncover opportunities that drive sustainable growth. Servant Leader: Passionate about cultivating talent and fostering an inclusive culture, I prioritize coaching and team development with a collaborative, empowering leadership style that drives success at both the individual and organizational levels. As the founder of the young professionals employee resource group at Bath & Body Works, I expanded access to mentorship, networking, and professional development resources, enabling our emerging talent to excel and confidently navigate their career growth. Across various people manager roles and leading our employee resource groups, I’ve managed 9 different associates throughout my career and mentored numerous others. Lifelong Learner: Currently pursuing an MBA with specializations in Finance and Leadership at The Ohio State University, I am committed to continuous growth and adapting to the ever-evolving macro-environment. As I\'ve moved into new departments and explored areas of interest, I\'ve completed a wide variety of certifications with Google, Scrum Alliance, and the Wine & Spirit Education Trust, reflecting my diverse interests and dedication to professional development. Areas of Expertise: Digital Marketing Strategy | E-Commerce | Paid Media Buying | Channel Marketing | Customer Acquisition & Growth | Data Analysis | Financial Forecasting | Budget Efficiencies | Conversion Optimization | Website Marketing | Testing Strategy | People Management | Diversity, Equity & Inclusion (DE & I) Areas of Passion: Retail | Art | Wine | Travel | Golf | Fashion | Fragrance | Beauty | Women\'s Health
Experience
Digital Marketing - Paid Media Planning & Strategy
Jun 2024 — Present · Columbus, OH, US
People manager responsible for maximizing the digital return on investment, increasing traffic, and growing audience segments for all paid media channels, focusing on ~$100M budget optimization, testing and innovation, strategy, direct-line management, and agency partnerships
Education
The Ohio State University Fisher College of Business
Bachelor of Science in Business Administration - BSBA, Marketing
The Ohio State University Fisher College of Business
Master of Business Administration - MBA, Finance and Leadership
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