Erik Johnson

About Erik Johnson

Graduated from the University of Kentucky with a B.S. in Integrated Marketing Communications (IMC) and a minor in Business Administration. Erik Johnson is self-motivated, and has a strong drive to succeed in anything he puts his mind to. He’s learned to become a strong team leader, who motivates by example and performs as a team player. He works cooperatively and effectively within any professional environment. He tends to solve complex issues with a creative approach, and always in an efficient and ethical manner. Erik has become well diverse in managing, implementing and driving creative advertising executions, creating strategic \"branding\" initiatives, enhancing brand development and performing market research and analysis. By excelling at these marketing communication tactics, he has been able to increase brand awareness, brand loyalty, consumer trust - and ultimately reach corporate goals of increasing sales, ROIs, and market share. He’s able to learn and implement new technologies within a business for market research, consumer data, and quantitative analysis. Erik also has experience, and possesses great dexterity, in other fields such as public relations/community relations, sales, and customer service. He is very adapt at being able to learn complex technologies, and implement them as it pertains to marketing/sales initiatives, as well as explain these technologies to colleagues and end-users in layman’s terms.\"Almost everything-all external expectations, all pride, all fear of embarrassment or failure-these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.\"-Steve Jobs “The only time I go low, is for limbo.” - Michael Scott, The Office (US)

Experience

1. Manager, Marketing & Business Intelligence

   National Electrical Manufacturers Representatives Association Nemra

   Jul 2023 — Present

Education

• University of Kentucky

  Major in Bachelor of Science (B.S.)

  2012 — 2016

• University of Kentucky

  Minor in Business Administration (B.B.A.)

  2012 — 2016