Emma-Jayne Henderson
Account Director @Linney
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WORK HISTORY
Account Director @Linney
EDUCATION
Nottingham Trent University
Bachelor of Arts (B.A.) Decorative Arts, Design, Textiles, Surface design, 3D
Heriot-Watt University
MSc International Fashion Marketing, Marketing and retail
SKILLS
ABOUT EMMA-JAYNE HENDERSON
Accomplished account director and creative marketer across Food and Beverage FMCG and apparel. More recently gaining experience across health and beauty industry covering skincare, cosmetics and domestic electrical appliances. 6 years of fast paced creative agency experience, managing food and beverage brand activation, trade and consumer events and shopper strategy. Account management for established brands such as Kraft Heinz, Tingly Teds, Highland Spring, McCormick, Belvoir Farms, VIT HIT to name but a few. Supporting challenger brands with their activation in market. Experienced in delivering 360\' FMCG Brand and Shopper strategy, shopper tool kit, funnel messaging and the path to purchase. Acting as the brand guardian at key industry events such as Barcode Festival, Taste Of London, Food and Drink Expo/National Convenience show and Lunch/Casual Dining. Designing, developing and executing trade exhibition stands including vehicle adaptationExperienced in supporting direct to consumer set up (Shopify), seasonal photography, brand asset creation, 2D & 3D print, POS and media. 10+ years in brand within product & category management, trade and shopper marketing for apparel for Pentland Brands (Mainly Speedo).
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