Eric Freeland

Head of Digital and Marketing at Detroit PBS; prior roles at PBS, The Associated Press, WJLA-TV (ABC)

Role
Vice President, Marketing and Digital at Detroit Pbs
Location
Detroit, MI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Eric Freeland

Digital media executive with more than 20 years experience creating content, developing distribution strategies, digital marketing campaigns, and leading staff to achieve and exceed goals; a dynamic leader who played key roles in transforming traditional media companies into cross-platform organizations by leveraging editorial priorities via new distribution systems with measurable results.Prior experience: Broadcast and online journalism, TV news production, news writing and video editing.

Experience

  1. Vice President, Marketing and Digital

    Detroit Pbs

    Jul 2023 — Present · Detroit, MI, US

    Responsible for leading digital and marketing teams, developing and implementing strategic marketing plans, brand identity, social media, and digital platform strategy.

Education

  • Wilkes University

    Bachelor of Arts, Communications

    1992 — 1996

Skills

  • Editorial
  • Content Strategy
  • Social Media
  • Producing
  • New Media
  • Social Media Marketing
  • Management
  • Digital Marketing
  • Digital Video
  • Storytelling
  • Final Cut Pro
  • Broadcast
  • Avid
  • Video Production
  • Web Video
  • Data Analysis
  • News Writing
  • Video
  • Video Editing
  • Digital Strategy
  • Newsletters
  • Radio
  • Online Journalism
  • Broadcast Television
  • Digital Media
  • Television
  • Media Production
  • Journalism
  • Multimedia

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Eric Freeland — Vice President, Marketing and Digital at Detroit Pbs in Detroit, MI, US | Unifers