Betsi Fores
Dell Technologies
- Role
- Sr Program Manager, Content & Research at Dell Technologies
- Location
- Reno, NV, US
- LinkedIn followers
- 500 followers
About Betsi Fores
UX Content Designer & Researcher with 10+ years of experience driving user-centric product development. Proficient in a wide range of mixed research methods, including usability testing, interviews, surveys, and behavioral analysis. Proven ability to translate research insights into actionable product and content strategies, and experience mentoring junior researchers. Passionate about creating simple and intuitive user experiences and driving meaningful impact in fast-paced environments.I thrive on growth and continuous improvement. Whether it’s tackling challenges or pushing my boundaries, I’m committed to working hard and making a meaningful impact. The satisfaction of knowing I’ve contributed to positive change fuels my drive.
Experience
Sr Program Manager, Content & Research
Nov 2023 — Present
Partner with product management, product designer, marketing and go-to-market teams to provide content strategy, writing and research support for consumer Dell.com and enterprise Dell Premier•Created in-house experience benchmark measurement to evaluate quarterly user sentiment, measuring across Dell.com user journeys, including PWD, and across competitor experiences.•Provided content and research support for Agentic AI vision work•Conduct interviews with enterprise, B2B and consumer customers using live sites and prototypes to evaluate customer needs and experience.•Conduct usability and concept testing, moderated interviews, and design surveys.•Develop UX mapping, storyboards to serve as resources for designers.•Leverage ContentSquare, Usertesting.com, Adobe Analytics, Voice of Customer, other customer metrics to provide a bird’s-eye view of the customer experience.•Lead and mentor junior strategists, host quarterly research trainings and show & tells.
Education
University of California, Berkeley
Bachelor of Arts, Political Economy; Dance and Performance Studies
2007 — 2011
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