Eirasmin Lokpez-Cobo

About Eirasmin Lokpez-Cobo

Brand and marketing executive accelerating healthcare and pharmaceutical growth at the intersection of AI-enabled intelligence, cultural insight, and human-centered strategy.With more than 20 years leading transformation across Fortune 500 and Global 500 organizations, I translate complex patient, provider, and market dynamics into actionable growth strategies within highly regulated healthcare environments. I convert diverse insights into data-driven marketing ecosystems and community-centered programs that build trust, strengthen brand equity, and deliver measurable commercial performance while advancing equitable health outcomes.I integrate responsible AI, advanced analytics, and cultural intelligence frameworks to uncover patterns across patient and provider journeys at scale, enhancing decision quality and optimizing engagement across DTC, HCP, and DSE ecosystems.Throughout my career, I have shaped brand positioning, portfolio and franchise strategy, omnichannel engagement, and patient-centric growth initiatives for leading global organizations. My leadership approach balances innovation with compliance, near-term performance with long-term enterprise value, and strategic ambition with disciplined execution.A recognized industry voice on AI, culture, and health equity, I have authored research and developed an AI-enabled Cultural Competency Audit Tool to elevate healthcare communications for relevance, trust, and measurable impact. My contributions have been recognized by leading industry institutions, including MM+M Women of Distinction and DTC Xpectives, and through recognition as an Amazon Best-Selling author. BRAND PORTFOLIO:Healthcare / Pharma / Wellness Brands: Pfizer, Sanofi, Regeneron, Amgen, Merck, Biogen, Eisai, Otsuka, Johnson & Johnson, UCB, AbbVie, Lundbeck, Baptist Health, American Heart Association, Memorial Hermann Hospital, National Wellness Institute, Global Women for Wellbeing, and Wellness for Growth Foundation (Founder).Other Brands: Volkswagen, Walmart, Bank of America, BankUnited, Kraft, Land O’Lakes, SONY, Air Wick, White Claw, DHL, MasterCard, Hewlett-Packard, Avon, Polar Beer, and FarmaAhorro.Brand and marketing executive accelerating healthcare and pharmaceutical growth at the intersection of AI-enabled intelligence, cultural insight, and human-centered strategy.

Experience

1. Executive Vice President, Brand Strategy Health

   Republica Havas

   Nov 2023 — Present · Miami, FL, US

   Built and scaled the Health & Pharma marketing organization, delivering 82% year-over-year revenue growth across DTC and DSE programs with HCP integration.• Led portfolio brand strategy, translating complex market and patient data into actionable go-to-market plans, and shaping brand positioning, engagement models, and patient-centric growth initiatives at scale.• Served as a strategic bridge across Commercial, Medical, Analytics, and Creative teams to align brand performance, business, and public health outcomes.• Embedded health equity and care-gap closure frameworks into launch and lifecycle strategies, improving health outcomes for underserved populations.• Championed the integration of responsible AI and advanced analytics to accelerate insight development, improve strategic precision, and enable faster, data-informed decision-making.• Established the agency’s external thought leadership platform at the intersection of AI, culture, and healthcare, representing the agency through industry publications, conference speaking engagements, and executive forums.

Education

• UCAB - Universidad Católica Andrés Bello

  Bachelor of Arts Social Communications, Advertising and Marketing

  1999 — 2004

• Florida International University - College of Business

  Master of Science in Marketing, Digital Marketing / Market Analytics / Brand Equity

  2016 — 2017

• University of Oklahoma

  Master of Journalism and Mass Communication, Strategic Communications: Advertising, Marketing and Public Relations

  2006 — 2007

Skills

• Creative Direction
• Wellness
• Strategic Communications
• Strategy
• Strategic Planning
• Brand Management
• Spanish
• Integrated Marketing
• Qualitative Research
• Market Research
• Motivational Interviewing
• Social Media
• Media Relations
• Business Strategy
• Behavioral Change Methodologies
• Wellness Coaching
• Health Coaching
• Health Education
• Digital Strategy
• Creative Strategy
• Leadership
• Digital Marketing
• Marketing Communications
• Hispanic Market
• Community Health
• Direct Marketing
• Marketing
• Active Listening Skills
• Quantitative Research
• Multicultural Education
• Management
• Interactive Marketing
• Brand Awareness
• Advertising
• Brand Development
• Segmentation
• Event Planning
• Multi-Channel Marketing