Eileen Wu

Uk University Expert & Head of China Relations @Pagoda

London, GB

Drive business growth by aligning services with the needs of the global education market, with a focus on China Lead Pagoda’s China-facing marketing and student outreach across Xiaohongshu (RED) and WeChat Official Account & Channel; plan and produce ~100 bilingual posts aligned with the content calendar, and present regular platform performance reports to the team Guide marketing interns and oversee campaign strategy, including content planning, analytics research, and trend identification to inform strategic decisions and maintain brand consistency Grew RED from 0 to ~15k views and converted content-driven leads through authentic, value-first content with a ~40% sales conversion rate Design marketing materials for events and partnerships; represent Pagoda as speaker/host at partner events to expand outreach and partnerships