Eileen Dawson
- Role
- Senior Director, Global E-commerce at VitalSource
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Eileen Dawson
An innovative cross functional leader with over 19 years practice in digital marketing…
Experience
Senior Director, Global E-commerce
Sep 2021 — Present
Education
Columbia Business School
MBA, Finance
2006 — 2007
William & Mary
BBA, Information Technology
1994 — 1999
Skills
- Market Research
- E-Commerce
- Salesforce.com
- Web Analytics
- Lead Generation
- Google Analytics
- B2b
- Customer Analysis
- Business Analytics
- Display Advertising
- Analytics
- Database Marketing
- Digital Marketing
- Sem
- Business Intelligence
- Predictive Analytics
- Strategic Partnerships
- Search Engine Marketing (Sem)
- Email Marketing
- Remarketing
- Affiliate Marketing
- Management
- Product Management
- Ppc
- Cross-Functional Team Leadership
- Online Marketing
- Enterprise Software
- SEO
- Omniture
- Online Advertising
- Acquisition Analysis
- Integrated Marketing
- Segmentation
- User Experience
- Marketing
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