Eichelle Thompson
Leading Content and Communications Strategy | Helping Businesses Tell Their Brand Stories
- Role
- Marketing Director Communications & Content Strategist Culture Nurturer at Lemberg
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Eichelle Thompson
Telling your brand story in the most creative, relevant and responsible way.+…
Experience
Marketing Director Communications & Content Strategist Culture Nurturer
Sep 2015 — Present · Brookfield, WI, US
Responsible for the overall brand management of the largest employee-owned electrical contractors in the region, including digital / inbound marketing, public relations, advertising, event production, SEO, Google reviews, website and social content and strategy for all five of the company\'s divisions. Managed the development of a new corporate website for the organization, launched September 2020.Support sales and publicize the company\'s story through written content, photography, marketing collateral, direct mail, community initiatives, customer feedback loops, and customer courting programs.Nurture the culture and support employee engagement through the strategic development and implementation of employee information portal, culture committee/feedback loop, social and formal employee events. Support recruitment and on-boarding efforts through visual and written messaging, maintenance of online recruitment platforms, company reviews, employee welcome packets, and publicity. Facilitate corporate philanthropy program and strategic community involvement.Assist in planning and communication of corporate strategic goals. Direct activity on company social channels: Facebook, LinkedIn, and Instagram (@lembergsigns)
Education
Mount Mary University
Master of Arts (M.A.)
University of Wisconsin-Milwaukee
Bachelor of Arts (B.A.)
Skills
- Copywriting
- Marketing Communications
- Social Media
- Public Relations
- SEO
- Event Management
- Leadership
- Project Management
- Editing
- Social Media Marketing
- Creative Writing
- Photography
- Event Planning
- Photoshop
- Blogging
- Graphic Design
- Advertising
- Email Marketing
- Training
- Dreamweaver
- Adobe Creative Suite
- Marketing
- Newsletters
- Writing
- Social Networking
- Storytelling
- Management
- Customer Service
- Special Events
- Copy Editing
- Press Releases
- Strategy
- Proofreading
- Web Content
- Grant Writing
- Strategic Communications
- Public Speaking
- Content Development
- Nonprofits
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