Ethan Decker

About Ethan Decker

I help companies create long-term competitive advantage using the science of brand growth.I do this in two ways:1. By helping companies build world-class marketing TEAMS via trainings, workshops and talks so that their people have strong brand-building muscles.2. By helping companies build world-class BRANDS via brand strategy, brand fundamentals, and brand campaigns.I show you which of your beliefs about marketing are fairy tales that waste your time and money. I help you eliminate the subjectivity in marketing choices and make them more objective.I get your whole team paddling in the same direction and eliminate swirl.And I give you confidence in your marketing decisions.And dark chocolate.All to help grow your business.LE DETAILS:I\'ve been a marketer, a researcher, a strategist, a scientist, an editor, a teacher, a performer, and an ecologist. I\'ve done ethnographies in Tokyo and statistics in Matlab. I\'ve helped sell razors and position new lines of women\'s clothes. I can tell skew from kurtosis, a colon from a semicolon, and a serif from a sans-serif. And I\'ve presented on the science of marketing internationally, including SXSW and TED.KEYWORD BINGO- Business consulting, strategic consulting, growth drivers, business fundamentals, marketing strategy- Account planning, strategic planning, brand strategy, brand communications, shopper marketing, promotional marketing, digital strategy, retail marketing- Market research, quantitative research, qualitative research, statistical analysis, ethnography, trend watching, moderating, survey design, data visualization, connection planning, audience analysis, brand metrics- Presentations, storytelling, public speaking, conference speaking, workshop facilitation, brainstorming (the real deal, not that crap most people do), presentation design- Teaching, training, team building- Evolution, evolutionary psychology, behavioral economics, cognitive psychology, social psychology, shopper psychology, shopper science.

Experience

1. President

   Applied Brand Science

   Apr 2019 — Present · Boulder, CO, US

   Applied Brand Science does 2 things: 1. We build, improve, or fix your brand: brand strategy, marketing strategy, brand platforms, brand campaigns.2. We build your team\'s brand-building skills. We train them in the new science of brand growth. We upgrade their marketing intuition based on the latest evidence. And we get your whole team working in unison. Consulting, speaking, training and project work in branding, advertising, and marketing.

Education

• The University of New Mexico

  PhD, Urban ecology

  1996 — 2001

• Oberlin College

  BA, Sociology

  1989 — 1993

Skills

• Market Research
• Ethnography
• Editing
• Data Visualization
• Marketing Research
• Consumer Insights
• Qualitative Research
• Research
• Strategic Planning
• Social Media
• Advertising
• Marketing Strategy
• Digital Strategy
• Fmcg
• Quantitative Research
• Marketing Communications
• Data Analysis
• Digital Marketing
• Analytics
• Social Media Marketing
• Shopper Marketing
• Focus Groups
• Ideation
• Business Strategy
• Statistics
• Integrated Marketing
• Journalism
• Brand Development
• Consumer Behavior
• Consumer Behaviour
• Customer Insight
• Marketing
• Brand Architecture
• Creative Strategy
• Interactive Marketing