Eric Harper

About Eric Harper

Hi there! I am an accomplished executive with 25+ years of leadership in the Smart Living technology sector, driving success in Marketing, Product Management, and Business Development. At Snap One (formerly SnapAV), I led teams that scaled revenue through innovative go-to-market strategies and product launches for 20+ brands including Control4, OvrC, WattBox, and Araknis. A few key achievements include:+ Grew a distribution business unit from $1M to $19M in four years.+ Built a Commercial and Security business unit to a $200M+ run-rate.+ Sponsored and led several strategic partnerships and acquisitions that accelerated our smart home solutions and IoT strategies.With expertise in B2B marketing, product strategy, and P&L management, I thrive in leading cross-functional teams to deliver market expansion and operational excellence. Recognized as CE Pro “Masters” (2020) and Dealerscope “40-Under-40” (2009), I am passionate about innovation and Smart Living—connect with me to discuss opportunities!

Experience

1. SVP, Product Marketing

   Adi Snap One

   Jun 2020 — Present · Charlotte, NC, US

   Sponsored and led significant investment and growth in Commercial and Security markets that built a combined $200M+ business unit. Leader for the company’s overall COVID-response efforts to the market, and the industry.• Championed and led strategy and execution of multi-year expansion beyond the company’s core residential AV business, and into adjacent Commercial and Security markets. In mid-2022 led a restructuring of the business unit, as it had grown to $200M run-rate (200% growth in 3 years)• Co-led COVID response efforts, including a multi-part video series with Chief Product Officer to help navigate government programs like Payroll Protection and essential business operations, transform their GTM with remote / no-touch sales and service, and education on scam prevention• Spearheaded rebrand to Snap One in 2021 in advance of the company’s IPO that summer (Nasdaq: SNPO)• Conceptualized and launched the “Partner Pledge” commitment to our customers to provide clarity and stability, and galvanize our base during a time of significant enterprise transformation

Education

• Duke University

  BSEE, Electrical Engineering

  1993 — 1997

Skills

• Product Development
• Marketing Communications
• Market Research
• Sound
• Sales Operations
• Product Management
• Global Sourcing
• Online Advertising
• Strategy
• Integrated Marketing
• Consumer Electronics
• Strategic Partnerships
• Competitive Analysis
• Home Automation
• Electronics
• Digital Signage
• Integration
• Advertising
• Product Marketing
• Trade Shows
• Av
• Management
• Marketing Management
• Sales
• Product Launch
• Home Theater
• Brand Development
• Retail
• B2b
• Marketing
• Strategic Planning
• New Business Development
• Video
• Crestron
• Sales Management
• Forecasting