Emily Harold
VP, Media @Critical Mass
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WORK HISTORY
VP, Media @Critical Mass
New York, NY, US
EDUCATION
State University of New York Cortland
B.A.; Communications Studies | Minor; PR & Advertising
ABOUT EMILY HAROLD
I’m a marketing and media leader with 17 years of experience accelerating growth for Fortune 500 brands and emerging ventures. My background spans traditional and digital media, performance marketing, and data-led strategy across industries including CPG, QSR, Sports Betting, FinTech, Ecommerce & Retail, Publishing, Fitness, and Entertainment.In 2023, I founded my own consultancy, partnering with SaaS, boutique, and founder-led businesses to build effective growth strategies, sharpen brand positioning, and strengthen operational marketing foundations.My career includes leadership roles across both brand and agency environments, from overseeing Growth Marketing at Trusted Media Brands to shaping strategy for Peloton, FanDuel, Starbucks, Walmart, Citibank, SiriusXM/Pandora, and countless others. These roles have deepened my expertise in cross-channel planning, team leadership (managing groups of 20+), and simplifying complex insights into clear, actionable direction.Beyond client work, I’m the Founder and Principal of THE HERD, a collective of high-achieving women turning early-stage business ideas into reality through shared expertise, equity, and ambition. Our most mature venture, Andrea, is a household management platform that pairs users with vetted house managers to keep your life in rhythm and will be debuting in late 2026. Learn more at
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