Eddie Hanif

About Eddie Hanif

Business development and incubation executive with 20+ years of global experience driving market expansion, strategic partnerships, and new business creation across cloud, AI, and enterprise technology. I specialize in turning emerging technologies and market shifts, such as Generative AI into scalable, revenue-generating opportunities.At Amazon Web Services, Microsoft, and Hewlett Packard Enterprise, I’ve led global initiatives in go-to-market strategy, partner ecosystems, and business model innovation, building multi-hundred-million-dollar businesses from incubation to scale. I have built and managed high-performing teams across local, regional, and global markets, aligning talent with strategy to deliver measurable business outcomes. My work integrates strategy, product-market fit, and operational execution to accelerate adoption and long-term customer impact.I bring a disciplined, customer-centric approach to business incubation and model innovation, turning emerging technologies like Generative AI into tangible commercial opportunities. Passionate about building high-performing teams, shaping new market categories, and driving growth at the intersection of strategy, technology, and execution.

Experience

1. Global Business Development Manager, Aws Compute

   Amazon Web Services (AWS)

   May 2025 — Present · Seattle, WA, US

   Lead global go-to-market strategies for AWS Compute, driving innovation, modern workload adoption, and enterprise-scale growth. Design and operationalize scalable GTM frameworks, launching initiatives for Generative AI and advanced compute, while creating partner programs that accelerate market expansion and shorten sales cycles. Integrate AI-driven insights into planning and forecasting to improve precision, predictability, and customer outcomes. Enable global teams and customers to achieve sustainable success through strategic leadership, cross-functional collaboration, and a relentless focus on measurable impact—turning emerging technologies into real business results.

Education

• The Wichita State University, Wichita, Kansas, USA

  Bachelors of Science in Electrical Engineering

  1989 — 1993

• Friends University, Wichita, Kansas, USA

  Masters in Management Information Systems, MIS

  1996 — 1998

Skills

• Strategic Partnerships
• Strategy
• Business Alliances
• Software Industry
• Channel Partners
• Solution Selling
• IT Strategy
• Product Management
• Partner Management
• Channel
• Leadership
• Software as a Service (Saas)
• Integration
• Cloud Computing
• Saas
• Go-to-Market Strategy
• Sales Enablement
• Pre-Sales
• Professional Services
• Demand Generation
• Security
• Enterprise Software