Eric Gsell

About Eric Gsell

Eric Gsell is a Senior Product Marketing Manager at TikTok, leading go-to-market and growth strategy for the $1B+ North America SMB Web Ads and eCommerce business within the Global Monetization Product Technology org. He currently owns PMM for Smart+, TikTok’s flagship AI performance ad solution, driving adoption, product evolution, and long-term customer value.Over the past 10+ years across TikTok, Amazon, and IBM, Eric has led high-stakes launches and scaled programs from early pilots to core revenue drivers. His work sits at the intersection of product strategy, customer insight, and execution, helping teams translate complex systems into durable growth.He specializes in building repeatable GTM engines by defining segmentation and narratives, aligning Sales and Product, and operationalizing programs that move key metrics such as adoption, retention, and revenue at scale. Much of his work focuses on SMB and mid-market advertisers, where product clarity, execution, and scale matter most.Eric has spoken at CES, SXSW, and industry forums on performance advertising and commerce enablement, and is especially interested in how AI and automation are shaping product strategy and product-led growth, while acting as a force multiplier for SMB performance. B2B Product Marketing and AdTech Customer Insights and Product-Market Fit Product Strategy and Roadmap Influence Scalable GTM Strategy for Hyper-Growth Data-Driven Product Performance Sales and Product Alignment Models Cross-Functional Program LeadershipFeel like connecting? Add me to your network! e••••••••@gmail.com

Experience

1. Sr Product Marketing Manager, Smart

   TikTok

   Oct 2024 — Present