Eric Gould

About Eric Gould

Co-Founder & Co-CEO — MutualMarketsBuilding an AI-powered platform that enables brands to discover, evaluate, and execute co-marketing partnerships at scale.Architected and developed core platform systems spanning data ingestion, partner matching, and campaign workflow orchestration. Leveraging modern AI techniques—including LLM-driven analysis, RAG, embedding models, structured generation, and recommendation systems—to transform unstructured brand and content data into actionable partnership opportunities.Designed and implemented end-to-end infrastructure across cloud services, APIs, and data pipelines, with a focus on scalability, speed, and real-time interaction. Led product strategy while remaining deeply hands-on in system design, engineering, and AI integration.MutualMarkets represents a shift toward AI-assisted business development, where intelligent systems augment how companies identify and execute strategic partnerships-Founder — IAG Research (Acquired by Nielsen)Co-founded IAG Research, a pioneer in real-time advertising effectiveness measurement, later acquired by Nielsen.Built one of the first platforms to quantify the impact of TV advertising at scale, transforming raw viewer response data into actionable insights for major global brands. Led the development of data processing pipelines, analytics frameworks, and reporting systems that enabled near real-time feedback on campaign performance.Scaled the company from early-stage startup through acquisition, working across product, data, and operations. Co-Managing Partner — Peak Opportunity PartnersAn opportunistic early-stage investment fund focused on identifying high-potential companies across technology and consumer sectors. Investments include Blue Apron, WorkFusion, Embark Veterinary, iSpot.tv, and StellaService.Bring an operator’s perspective to investing, with particular emphasis on product strategy, data leverage, and technical differentiation.AI Systems Builder / Founder (Current Focus)Designing and building AI-native applications and agentic systems that combine LLMs, structured data, and real-time infrastructure.Working across the full stack—from prompt design and model orchestration to backend systems, vector search, and user experience—to create production-ready AI products. Focus areas include multi-agent workflows, retrieval-augmented generation (RAG), and intelligent recommendation systems.Operate with a rapid build-test-iterate approach, leveraging modern AI development paradigms to significantly accelerate product development cycles.

Experience

1. Founder & Co-CEO at Mutualmarkets

   Mutualmarkets

   Jan 2021 — Present · NJ, US

Education

• Syracuse University

  B.S., Computer Science

  1981 — 1985

Skills

• Angularjs
• Mobile Devices
• Web Analytics
• Integrated Marketing
• Mobile Applications
• Online Advertising
• Strategy
• E-Commerce
• Business Intelligence
• C
• Programming
• Fixed Income
• Analytics
• Product Management
• Strategic Partnerships
• Entrepreneurship
• Statistics
• Angel Investing
• Data Modeling
• Scalable Architecture
• Start-Ups
• Javascript
• Html 5
• Big Data
• Matlab
• Saas
• Python
• Ecommerce
• Segmentation
• Venture Capital
• Mongodb
• Leadership
• Sql