Liz Goodwin
Senior Product Marketing Manager
- Role
- Senior Product Marketing Manager at Bazaarvoice
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior Product Marketing Manager
Jul 2025 — Present
Owns positioning, messaging, and GTM strategy for the content activation solutions portfolio, including programs run through the 10 million+ shopper community, Influenster, and brand and retail loyalty communities.Researches customers, the market, and competitors. Uses findings to create value-based messaging, enable global internal teams, and influence the product roadmap. Creates customer-facing content, sales materials, and internal enablement.
Education
Designlab
UX Academy
Western New England University
Bachelors, Sociology, Summa Cum Laude
Suffolk University
Masters, Integrated Marketing Communication, Summa Cum Laude
Skills
- Account Management
- Ppc
- Marketing
- Digital Marketing
- Online Marketing
- SEO
- Advertising
- Web Content
- Online Advertising
- Sem
- Web Content Writing
- Google Adwords Invididually Certified
- Content Strategy
- Writer Management
- Google Adwords
- Content Marketing
- Social Media
- Google Analytics
- Social Networking
- Social Media Marketing
- Blogging
- Lead Generation
- Wordpress
- Email Marketing
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