Eva Porter
Multi-faceted media expert with a focus on driving client success
- Role
- Media Director at Critical Mass
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Eva Porter
I\'m passionate about omni-channel performance media. With over 20 years agency experience, focused on digital media strategy/planning/buying, I\'ve played a key role in elevating performance for brands including McDonald’s, BB & T Bank, Ford, Sunbelt Bakery, Boston Market, Voyager, White Castle, H&R Block, Palo Alto Networks, Petsmart, Nordstrom, MUFG/Union Bank, Northwestern Mutual Bank, Krystal, Darden Specialty Brands, Atrium Health, Erlanger Health System, Pilot Flying J, Goodyear, Bosch, Salsarita\'s, Illinois Lottery, The Field Museum, Chattanooga CVB, Drugstore.com, Borders.com, and more.
Experience
Media Director
Feb 2025 — Present
Education
Washtenaw Community College
Business & Marketing
1998 — 2000
Skills
- Marketing
- Local Media Buying
- Display Advertising
- Strategic Partnerships
- Ppc
- Mobile Marketing
- Online Marketing
- Sem
- Local Broadcast
- Digital Marketing
- Integrated Marketing
- Media Strategy
- Local Media Planning
- National Tv
- Leadership
- Advertising
- Lead Generation
- Interactive Marketing
- Media Planning
- Network Radio
- Video Advertising
- Media Buying
- Print Media
- Outdoor Media
- Marketing Strategy
- Audio Advertising
- Mobile Advertising
- Digital Media
- Comscore
- Social Advertising
- Digital Strategy
- Pay Per Click (Ppc)
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