Egbavwe Pela
Media Insights & Digital Innovation Leader | AI & Business Insights Strategist | Empowering Teams to Transform Data into Decisions That Drive Growth | AI Solutions Architect Engineer
- Role
- Chief Executive Officer at Insightsrx.Ai
- Location
- Florence, NJ, US
- LinkedIn followers
- 500 followers
About Egbavwe Pela
As Founder & CEO of InsightsRx, I specialize in transforming healthcare and pharmaceutical marketing through AI-powered data analytics and outcome-based measurement. With deep expertise in media insights, optimization, and digital innovation, I focus on helping brands make smarter investments by connecting reach, quality, and impact in ways that drive measurable business outcomes.I’m passionate about building tools and frameworks that move beyond vanity metrics to actionable insights. From developing the IMRx ImpactIndex™ to crafting performance-driven strategies for CTV, programmatic, and digital media, my mission is simple: give decision-makers the clarity to act with confidence.With an MBA and 20+ years in media, data, and strategy, I bring a unique blend of leadership, technical acumen, and creative problem-solving. I thrive at the intersection of marketing, technology, and healthcare, guiding teams and clients to unlock ROI, maximize growth, and shape the future of digital innovation.Core Areas of Focus: • AI & Data Analytics for Pharma Marketing • Media Insights, Measurement & Optimization • CTV & Digital Innovation Strategies • Leadership, Mentorship & Business Growth
Experience
Chief Executive Officer
Jul 2025 — Present · East Windsor, NJ, US
Education
Massachusetts Institute of Technology
Certificate, Applied Business Analytics
2020 — 2020
Walden University
MBA, EBusiness
2005 — 2008
Walden University
Doctor of Business Administration, Marketing & Leadership
2015 — 2021
William Paterson University of New Jersey
BS, Computer Science
1999 — 2004
Skills
- Lead Generation
- Online Advertising
- Ppc
- Social Media Marketing
- Interactive Marketing
- B2b
- Search Engine Marketing (Sem)
- Direct Marketing
- Strategy
- E-Commerce
- Mobile Devices
- Online Lead Generation
- Search Engine Optimization (SEO)
- Online Marketing
- Sem
- Advertising
- Management
- Web Design
- New Business Development
- Marketing
- Display Advertising
- Strategic Planning
- SEO
- Marketing Strategy
- Digital Marketing
- Web Analytics
- Integrated Marketing
- Web Marketing
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