Egan Gibson-Thompson

About Egan Gibson-Thompson

Integrated Marketing Manager with 8+ years of experience creating marketing strategies that actually drive business results across diverse industries. I build and execute multi-channel campaigns that blend digital marketing, content strategy, and brand management to deliver substantial increases in ROI, customer acquisition, and revenue. As a strategic leader, I love transforming big-picture business goals into actionable marketing initiatives, working cross-functionally to implement marketing automation and optimize performance in ways that consistently exceed expectations.

Experience

1. Marketing Manager

   Vivo

   Apr 2018 — Present · Norcross, GA, US

   Developed integrated marketing strategies and brand management campaigns for clients across transportation, entertainment, nonprofit, and healthcare sectors, driving a 25% increase in brand awareness, 30% boost in campaign ROI, and 15% conversion rate that consistently exceeded client goals.•Executed multi-channel digital marketing campaigns across social media, email marketing, and web platforms to maximize audience engagement, resulting in a 35% increase in digital engagement and 28% growth in audience reach while reducing cost per acquisition by 15%.•Managed comprehensive content marketing campaigns from strategy through execution, ensuring alignment with client business objectives and delivering substantial increases in lead generation, customer acquisition, and brand loyalty.•Led RFP process and new business development initiatives, expanding the agency\'s client portfolio by 18% year-over-year while maintaining a 90% client satisfaction rating through strategic relationship building and cross-functional collaboration.•Implemented marketing automation and analytics systems to deliver actionable performance insights, optimizing content marketing campaigns that increased brand awareness, engagement, and lead generation for high-profile clients including ATL Airport, Delta Air Lines, National Football League, NAACP, and Atlanta Housing.•Built strategic client partnerships by transforming business goals into actionable marketing initiatives, establishing clear communication channels and consistently exceeding expectations to achieve a 20% increase in client retention and 15% rise in revenue per client.

Education

• CQUniversity

  Bachelor of Multimedia Studies, Digital Communication and Media/Multimedia

• Tuck Executive Education at Dartmouth

  Building a Successful Diverse Business

Skills

• Digital Media
• Social Media Marketing
• Online Communications
• Social Media
• Video Production
• Online Research
• Digital Communication Strategy
• Social Media Measurement
• Interactive Media Planning
• Adobe Creative Suite
• Art Direction
• Sales
• Drawing
• Video Editing
• Crm
• Marketing Strategy
• Management
• Leadership
• Social Networking
• Time Management
• Marketing
• Microsoft Office
• Customer Service
• Facebook
• Public Speaking
• Digital Marketing