Efren Martin

Regional Manager, Major Accounts @TrueCar, Inc.

Los Angeles, CA, US

Manage a portfolio of dealer accounts across the Western U.S, driving retention, upsell, and product adoption through strategic consultation and hands-on performance management.• Serve as the primary relationship owner for over 250 dealership accounts, including large auto groups and franchised rooftops• Identify dealer pain points and propose tailored SaaS solutions that drive ROI and increase lead conversion• Analyze performance metrics and CRM data to develop actionable strategies and improve outcomes• Deliver high-impact product trainings, both virtual and in-store, to ensure effective usage and integration• Consistently recognized for driving account expansion and preventing churn through trusted advisory