Efrati Masih

Ad Monetization Manager @ Zynga | Social Point | Take-Two Interactive

Role
Adops Manager at Zynga
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Efrati Masih

As an Ad Monetization Manager with over 7+ years of experience, I specialize in optimizing programmatic ad strategies and maximizing revenue across digital platforms like Google Ad Manager, AdMob, and Facebook Audience Network. I excel at improving eCPM, ARPU, and ROAS, and have a proven track record of driving +50% to +100% growth in ad revenue. Skilled in A/B testing, ad quality management, and compliance with GDPR/CCPA, I am passionate about delivering impactful results and enhancing user experience.

Experience

  1. Adops Manager

    Zynga

    Jun 2024 — Present · Bengaluru, IN

Education

  • GD Rungta College of Engineering and Technology Bhilai.

    Bachelor of Engineering, Computer Science

    2011 — 2015

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Efrati Masih — Adops Manager at Zynga in Bengaluru, KA, IN | Unifers