Emma Field
Consultant Senior Copywriter @Hurtigruten
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WORK HISTORY
Consultant Senior Copywriter @Hurtigruten
I dedicate up to three days per week to Hurtigruten (and Hurtigruten Expeditions, until the group split into Hurtigruten and HX). During this time, I- Act as a trusted external voice on content forward planning and strategy, and new content ventures and tone of voice guidelines- Develop brand and product positioning copy- Act as lead copywriter on campaigns, working on everything from campaign concepts, messaging houses and taglines to print ads and scripts. Campaigns worked on to date include the launch of the luxury Signature product (developed to mark Hurtigruten\'s 130th anniversary), and various Black Friday, anniversary and Flash Sales- Commission, write and edit a range of editorial, product and brand copy for print and online, including brochures, excursions, itineraries, social media and articles.
EDUCATION
City College Brighton and Hove
Credit, NCTJ Magazine Journalism
University of Wales, Cardiff
BA Hons, English Literature
University of Aberdeen
MA (Designated), English
SKILLS
ABOUT EMMA FIELD
I tell great stories for people who want to travel.20 years of experience in the travel and tourism industry, working with international, national and local tourist boards, heritage brands and start-ups.I\'m happy to work alone, with in-house teams or as part of a crew of freelancers and contractors. Or I can build and manage a team of freelancers to support bigger content projects – I know lots of writers, editors, photographers, videographers, illustrators and generally brilliant creative people.Content and copywriting clients include Hurtigruten, E.ON Next, Rough Guides, Frommer\'s, Good Hotel Guide, TravelSupermarket, VisitBritain, VisitEngland, Experience Sussex and Gateway Gatwick. Published in Wired for Adventure, Family Traveller, Countryfile magazine, Metro, Britain and Toronto Star.More about what I can do for you here:
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