Eeshan S.
Marketing | Brand Strategy | Branded Content | Brand Partnerships
- Role
- Brand Strategist at Sugar Cosmetics
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Eeshan S.
A seasoned marketing professional of over 8 years of work experience, with a passion for innovation and exceeding consumer expectations. Results-oriented with a creative, pragmatic and collaborative approach. In the current work climate, where ideas get obsolete in no time, my creativity and intrinsic ability to understand consumer mind set is very useful in generating fresh and effective ideas. Core competencies - Content, Marketing Strategy, Branding & Identity, Brand Management and Event Based Marketing.
Experience
Brand Strategist
Apr 2021 — Present · Mumbai, IN
Leading Branded Content, Brand Partnerships, Brand Sponsorships, Events-Activations, Influencer Marketing, ATL Campaigns & Social Media Campaigns for SUGAR Cosmetics, SUGAR POP & Quench Botanics• Leading all TVC Campaigns for all the 3 brands from Briefing & Conceptualizing to Production to Launch & Post-Production phase• Leading SUGAR’s TVC Campaign - “Shukar Hai SUGAR Hai” featuring Ranveer Singh and Tamannaah Bhatia & lead our first ever TVC Campaign “Bold & Free” featuring Taapsee Pannu. Also led SUGAR POP’s first ever TVC – “Be a POPStar” & the second TVC that launched Shehnaaz Gill as the face of the brand• Lead Quench Botanics first ever TVC introducing Kareena Kapoor as the co-owner of the brand• Building IPs for SUGAR– SUGAR Bride & many more• Managing Yearly Content Marketing budgets for SUGAR, SUGAR POP & Quench Botanics• Partnered with top media players & content platforms such as Sony Music, Disney Star, Sony Movies, TVF, Curly Tales, Filter Copy, Zee, Dice Media, Rusk Media, Humans of Bombay, White Hill Music, Book My Show, Maddock Films, Zoom TV etc. • Led successful campaigns on short-form video platforms such as MOJ & MX Taka Tak • Major Branded Content & Partnership projects led: Films – Nikamma, Rumi ki Sharafat Shows - Made in Heaven, Yeh Rishta Kya Kehlata Hai, What The Folks, Interns, Arranged Patch Up, Unbachelored, Sunday Brunch, Love Marriage, Apna Cafe Songs – Kamle, You, Morey Saiyaan Ji, Saawariya, Ghana Kasoota Events – It’s a Girl Thing, Vibin, Darshan Rawal Tour College Fests- Mithibai, Narsee Monjee, V.G Vaze Kelkar, Sophia• Awards won for the campaigns led: 1. Brand Equity Influencer Marketing Awards:#GetReadyWithSUGAR 2. DIGIXX 2022:#BoldAndFree 3. SAMMIE 2022:#SUGARWalaLove 4. D2C Leadership Awards:#WheelOfLove 5. Impact Digital Influencer Awards 2022:#WheelOfLove 6. Impact Digital Influencer Awards 2022:#GetReadyWithSUGAR
Education
Amity University
Bachelor of Technology (B.Tech.), Computer Science
2007 — 2011
Bhatnagar International School
High School
1994 — 2007
MIP Politecnico di Milano
Masters in Global Luxury Goods and Services Management
2017 — 2018
S P Jain School of Global Management
Masters in Global Luxury Goods and Services Management
2017 — 2018
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