Eesha Parasnis
Marketing Research Lead @New Jersey Innovation Authority
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WORK HISTORY
Marketing Research Lead @New Jersey Innovation Authority
Scoped, developed, and executed end-to-end research strategy of 15+ complex quant + qual research projects by building and leveraging strategic relationships with community-based organizations, research institutions, and third-party vendors; coordinating participant recruitment logistics, developing artifacts including briefs, discussion guides, questionnaires etc; moderating research sessions with under-resourced/vulnerable populations through a trauma-informed lens, and socializing insights with creative directors, marketing strategists, and State agency partners; research insights informed high-impact community outreach and engagement strategies to connect New Jerseyans with State programs and services for workforce development, higher education, children and families, taxation etc- Built centralized project-tracking system in Airtable to overhaul project management workflows for prioritizing tasks and managing timelines, resulting in increased organization, efficiency, and transparency within team- Hired, trained, and mentored 2 fellows through AI Impact Fellowship program to test and implement LLMs to support scaling and operationalizing research activities such as conducting literature reviews, identifying fraudulent research participants from survey screener responses, and building contacts databases for research recruitment, resulting in novel thought-leadership around experimental AI-powered solutions.
EDUCATION
University of Michigan
Bachelor of Science, Biopsychology, Cognition, and Neuroscience
Pratt Institute
Master of Science, Information Experience Design
ABOUT EESHA PARASNIS
I draw from my academic training in cognitive psychology and biopsychology and human-centered design + research, and multicultural experiences from growing up across 5 countries to draw insights that inform actionable, human-centric, and high-impact strategies.
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