Eric Lester
Senior SEO
- Role
- Senior Seo at DCD Automotive Holdings, INC
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Eric Lester
With over 10 years of natural search and digital marketing experience, I have developed a reputation as an expert in SEO, email campaign management, and A/B Testing. Through well-developed strategies, I have successfully earned top five or page-one rankings for most of the keywords that I manage. I lead cutting-edge CRM and demand generation solutions for companies with traffic ranging between to 2 million visitors. Some notable accomplishments include: • Achieving top five placement at TicketCity for the majority of high priority keywords and page one results category-wide for thousands of others by revising and expanding content and securing partnerships that increased link visibility. • Successfully leading a large keyword portfolio of 1,200 high-priority phrases and over relative/long tail phrases at TicketCity across different categories. • Leading senior leadership to consensus at TicketCity to adopt responsive site architecture in response to Google’s emphasis on mobile factors in ranking. Detected and addressed technical SEO issues to sustain rankings. • Managed and grew an email list of 2.5 million customers via testing and optimizing onsite capture, partnerships, and promotions.
Experience
Senior Seo
Feb 2024 — Present · Austin, TX, US
Manage search engine optimization for the DCD Automotive family of dealership websites.
Education
William & Mary
BA, Philosophy
1993 — 1997
Skills
- Css
- Blogging
- Xhtml
- User Experience Testing
- Cascading Style Sheets (Css)
- E-Commerce SEO
- Pay Per Click (Ppc)
- Sem
- SEO
- Wordpress
- Copywriting
- 3d Graphics
- Google Webmaster Tools
- Inventory Analysis
- Dreamweaver
- Inventory Management
- Inventory Control
- SEO Copywriting
- Online Advertising
- Web Analytics
- Testing
- Google Analytics
- E-Commerce
- Seomoz
- Hubspot
- Html
- A/B Testing
- Microsoft Office
- Email Marketing
- Ppc
- Marketing
- Oracle Responsys
- Digital Marketing
- Adobe Photoshop
- Search Engine Optimization (SEO)
- Analytics
- Graphic Design
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