Edyta Stadnik
Senior Brand Manager, Headquarters Relocation Task Team @StarKist Co.
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WORK HISTORY
Senior Brand Manager, Headquarters Relocation Task Team @StarKist Co.
Reston, VA, US
Managed the move of StarKist HQ from Pittsburgh PA to Reston VA.• Oversight of overall office and workspace design by working with contractors & designers.• Rebuilding of the new HQ team (only ~10% of employees relocated), with focus on recruitment and training of Marketing, Innovation, eComm and Regulatory teams.• Ensured business continuity and minimized disruption.
EDUCATION
Penn State University
Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT EDYTA STADNIK
Dynamic & results oriented marketing leader with over 25 years of experience.• Accomplished brand marketer with strong strategy and brand equity building skills.• Effective cross-functional bridge builder, collaborator & team leader. • Generator of exceptional market share, revenue and profitability growth.AREAS OF EXPERTISE• Brand Strategy, Positioning & Architecture• Product Innovation & New Market Entry • Media & Communication Strategy• Full Funnel 360/Integrated Marketing • Social Media, Celebrity & Influencer • Digital Media, Shopper & eCommerce• Agency Management• HQ Relocation & Team Building • Couponing & Clearing House Process• Consumer Marketing Research • Marketing Effectiveness Measurement/ROAS• P&L & Budget Management• CPG, Restaurants, Retail and Advertising• Strong Creative Production Skills
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