Edyta Stadnik

About Edyta Stadnik

Dynamic & results oriented marketing leader with over 25 years of experience.• Accomplished brand marketer with strong strategy and brand equity building skills.• Effective cross-functional bridge builder, collaborator & team leader. • Generator of exceptional market share, revenue and profitability growth.AREAS OF EXPERTISE• Brand Strategy, Positioning & Architecture• Product Innovation & New Market Entry • Media & Communication Strategy• Full Funnel 360/Integrated Marketing • Social Media, Celebrity & Influencer • Digital Media, Shopper & eCommerce• Agency Management• HQ Relocation & Team Building • Couponing & Clearing House Process• Consumer Marketing Research • Marketing Effectiveness Measurement/ROAS• P&L & Budget Management• CPG, Restaurants, Retail and Advertising• Strong Creative Production Skills

Experience

1. Senior Brand Manager, Headquarters Relocation Task Team

   StarKist Co.

   Apr 2022 — Present · Reston, VA, US

   Managed the move of StarKist HQ from Pittsburgh PA to Reston VA.• Oversight of overall office and workspace design by working with contractors & designers.• Rebuilding of the new HQ team (only ~10% of employees relocated), with focus on recruitment and training of Marketing, Innovation, eComm and Regulatory teams.• Ensured business continuity and minimized disruption.

Education

• Penn State University

  Business, Management, Marketing, and Related Support Services

  1999

Skills

• Social Media Marketing
• Roi Optimization
• Consumer Products
• Digital Marketing
• Customer Insight
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Shopper Marketing
• Marketing
• Partnership Marketing
• Market Planning
• Integrated Marketing
• Department Budgeting
• Strategy
• Management
• Marketing Communications