Edwin Morales

About Edwin Morales

I am a consultative, strategic, and empathetic Regional Vice President with over 15 years of experience in Higher Education SaaS sales. I specialize in building strong relationships with C-level executives, providing a seamless and high-quality evaluation experience built on trust, empathy, and responsiveness. My approach emphasizes understanding each institution’s unique needs to foster long-lasting partnerships that drive improved student success.I lead a $6M+ Enterprise Sales team responsible for global sales, focusing on business growth, relationship-building, and advancing student outcomes across higher education. While committed to driving results, I’m equally passionate about making a meaningful impact on the students our clients serve.My leadership style is rooted in being humble and hungry, empowering my team to develop consultative skills that enable high-growth partnerships. I believe in fostering creativity, collaboration, and higher-order thinking to inspire innovation and deliver results.With a diverse background in sales, healthcare, teaching, and coaching, I bring a unique ability to organize, prioritize, and perform under pressure. I am dedicated to encouraging teamwork, practicing empathy, and maintaining a strong focus on professional excellence.Core Expertise-SaaS & Enterprise Solutions-New acquisition business-Cross-sell and Upsell motions-Learning Management Systems-Whitespace & Prospecting-Strategic Planning & Pipeline Management-Consultative Solution Selling-Product Training & CRM SystemsI’m committed to driving growth, empowering my team, and helping institutions create meaningful change that supports student success.

Experience

1. Regional Vice President

   Instructure

   Jun 2022 — Present · Youngstown, OH, US

   As Regional Vice President, I lead a team of high-performing Account Executives, Regional Directors, and Specialists dedicated to supporting our Higher Education clients across the Eastern United States. Together, we manage relationships with over 700 institutions, driving growth through strategic cross-sell and upsell initiatives that align with each client\'s unique goals.Our Impact- Manage a portfolio of 700+ clients- Deliver $15M+ in new business annually- Oversee $40M in annual renewals and $200M+ in total renewalsI foster a culture of openness, belonging, and collaboration, empowering my team to excel through clear communication, teamwork, and consistency. I thrive in fast-paced environments that encourage creativity and innovation.I’m passionate about working alongside my team — coaching, driving professional growth, running forecast calls, and building meaningful connections both internally and with our clients.

Education

• Youngstown State University

  Bachelors of Science, Biology and Chemistry

  2003 — 2006

• Youngstown State University

  Doctor of Physical Therapy, Physical Therapy/Therapist

  2006 — 2009

Skills

• Social Media
• Direct Sales
• Strategic Selling
• Salesforce.com
• Saas
• Account Management
• Strategy
• Complex Sales
• Selling
• Higher Education
• Business Development
• Sales Process
• Lead Generation
• Outside Sales
• Solution Selling
• Sales Presentations
• Miller Heiman
• Sales Growth
• Management
• Team Building
• Sales Prospecting
• Strategic Planning
• Public Speaking
• Customer Relationship Management (Crm)
• Enterprise Software
• Sales Management
• Leadership
• Marketing
• Territory Growth/Development
• Crm
• Strategic Partnerships
• Training
• Microsoft Office
• Sales
• New Business Development
• Sales Operations
• Customer Service