Edwin Ho
Digital Marketing Associate @Jobprepped
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WORK HISTORY
Digital Marketing Associate @Jobprepped
Created a brand awareness campaign via social media content marketingCreated several content types for the company’s social media account Analyzed successful social media accounts within niche to ensure best engagement when creating contentDesigned an Email Automation Workflow for bottom of the funnel leads within Mail ChimpDesigned an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leadsOptimized the company’s email marketing using segmentation to make the emails address customer pain points more effectivelyCreated and optimized an email marketing automation workflow with If/Then triggers to optimize leads through the marketing funnelOptimized the email copy and subject lines to improve conversion ratesCreated several forms of content for the company’s email marketing plan to more effectively guide leads through the marketing funnelCreated PPC lead generation campaigns on multiple social media platformsCreated an optimized landing page to increase conversions for PPC campaignsCreated Targeted Audiences for PPC ads to optimize the company’s ROI on their Ad SpendCreated optimized copy for landing pages and PPC ads to increase conversion ratesDesigned a top-of-the-funnel video ad for social media platformsPerformed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using AhrefsCreated blog article content based on Ahrefs research and optimized it for SEO purposesCreated an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication Designed a backlink strategy based on competitor analysis, website traffic, quality of traffic, and likelihood that we’d be able to acquire backlinks based on Domain AuthorityIncreased website traffic via inbound marketing tactics including blog and infographic creationEstablished partnerships with industry experts to help further the company’s online presence
EDUCATION
San José State University
Occupational Therapy, Minor in Psychology
ABOUT EDWIN HO
I’m a highly ambitious, compassionate, interdependent communicative team player who is always focusing on how I can figure out best strategies to optimize the digital marketing funnel and customer experience. As a life long learner, feedback seeker, I’m always learning new marketing strategies to figure ways to lower the costs of customer acquisition, increase brand awareness and loyalty, analyze data to make the next best strategy, and listen to client feedbacks. I’m always trying to figure out ways to get optimized results by figuring out how to increase qualified fast through automation software. I welcome any DEI opportunities especially for who are Hard of Hearing (HOH).
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