Edwin Padilla

About Edwin Padilla

Edwin Padilla is a strategic business leader with over +15 years of experience in the CPG industry and a passion for building brands that create an intense emotional connection with consumers. Throughout his career, Edwin has led insight driven brand equity definition, growth strategy, product & core reinvention, digital marketing transformation and managed large multifunctional/multi-agency teams that have led to sales, volume and profit growth. Edwin is also passionate about developing people and driving an organizational culture that motivates individuals to \"bring their best self to work\". He is recognized for developing strategies and action plans that step change engagement and facilitate developmental training in large and small organizations.

Experience

1. Global Brand VP, Iamstm

   Mars

   Nov 2023 — Present · Franklin, TN, US

   As Global brand VP of the IAMS brand, Edwin will drive the growth agenda for the brand, enhancing the global standing and ensuring seamless brand experiences resonate across diverse markets and cultures. Edwin will own the global brand vision & strategies, communication and creative direction for the brand, working with our regional brand teams to operationalize globally led strategies to accelerate local market performance while maintaining brand integrity and excellence in execution.

Education

• University of Puerto Rico-Mayaguez

  Engineer's Degree, Electrical and Power Systems Engineering

  2003 — 2008

Skills

• Product Innovation
• Pricing Strategy
• Business Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Competitive Analysis
• Demand Forecasting
• Trade Marketing
• Brand Architecture
• Strategic Thinking
• Business Strategy
• Business Analysis
• Brand Equity
• Branding & Identity
• Advertising
• Brand Development
• Organizational Culture
• Customer Insight
• Us Hispanic Market