Edwin Hetz
Industry Expert - Demand Generation and Student Enrollment Management across Verticals
- Role
- Client Retention Specialist at The E.W. Scripps Company
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
Experience
Client Retention Specialist
Jan 2022 — Present · Phoenix, AZ, US
Responsible for enhancing client marketing longevity with E.W. Scripps\' local Phoenix, AZ affiliate: KNXV/KASW. Combining a background in data analytics and client-facing management experience, the core duties have been:1) Identifying what drives client churn2) Analyzing areas of overlap3) Outlining methods to increase client longevity from the beginning4) Organizing Account Executive client onboarding/management for the best results from the onsetSince joining, the Retention Specialist markets have achieved: 1) 15% Revenue Growth YOY2) 54% Client Retention Growth YOY3) 17% Revenue per Advertiser Growth YOY
Education
Thunderbird School of Global Management
MS
2012 — 2013
Claremont McKenna College
Bachelor of Arts (BA)
2006 — 2010
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