Edwig Sebestian Corda
Ikea Food & Beverages Sales Leader - Kuwait, Jordan, Morocco @IKEA
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WORK HISTORY
Ikea Food & Beverages Sales Leader - Kuwait, Jordan, Morocco @IKEA
KW
Reporting to the FOOD Manager, spread geographically across 3 countries.• The core task of my role is to optimise sales and gross margin and profit within Foods through competitive pricing (Competitor Monitoring exercise), building the range matrix and driving the commercial agenda and seasonal activities, steering new and innovative methods to drive sales and customer experience.• Analyse current trends, predict and optimise current and future commercial opportunities via the agreed Commercial calendar.• Coordinate on daily basis with store Food team to ensure they understand the strategies and how best to present the range in a commercial way.• Additionally, I am also involved with ongoing projects.o 2 new Customer Meeting Points 1) in Morocco Tetouan store Sept 2022, and 2) Kuwait 2 2023.o Initiating POP UP store in Morocco for the delayed opening of the CMP.(Bridging gap on loss sales)o WEBSITE. Involved in country IKEA web presence strategy and plan that covers content, communication, tools and resources on the IKEA website.o Foods App; final stage on testing with the 3rd party delivery service. On a longer run we will have our own van to support the delivery (ROI is getting prepared)o Working along with Learning and Development to roll out the Competitor Monitoring exercise in all 3 markets, which will support competitive pricing.o Actively involved in the Commercial Activity team meetings with the wider functions, representing Foods and the strategies for the events and Campaigns.o Supporting the markets with the range display, creating range matrix that defines their market needs
EDUCATION
Mumbai
Bachelor of Commerce
ABOUT EDWIG SEBESTIAN CORDA
I am an Retail Operations Management professional with a demonstrated strong commercial expertise combined with a proven track record in reorganizing, streamlining, and strengthening business operations to maximize performance and profitability. A rewarding career spanning over 26 years with reputable and successful businesses. Strong communication and interpersonal skills combined with proven ability to build robust relationships with customers and colleagues. Experienced sales and management support professional, familiar in forecast management, having strong product knowledge and strategic planning that enable sales and improve the profitability. Respected leader of a highly engaged and customer-focused teams who encourages a shared, enthusiastic commitment to organizational goals, leading by example and ensuring the successful execution of all policies and attainment of KPI’s. Known as “Turnaround Expert” gained by returning stores with lagging sales to greater profitability.
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