Edward T.

About Edward T.

I am a strategic Technology and Operations leader specializing in SaaS implementation, AI automation, and revenue operations at scale. Over the past decade, I have led enterprise platform rollouts, workflow automation initiatives, and cross-functional operational transformation for a real estate organization.My work sits at the intersection of systems, revenue, and adoption. I design and implement scalable technology ecosystems that drive measurable outcomes, including a 37% increase in new hires through recruiting automation, 70% CRM adoption across a distributed sales force, and companywide SaaS rollouts supporting 900+ users.Core focus areas include:• Enterprise SaaS implementation & vendor strategy• AI orchestration and workflow automation (Zapier, AI agents, CRM automation)• Revenue operations & pipeline optimization• Cross-functional leadership across marketing, recruiting, sales, and IT• Change management & large-scale adoption strategyI am particularly passionate about operationalizing AI inside real organizations, not as a pilot, but as embedded workflow infrastructure that drives efficiency, growth, and clarity.I thrive in environments where strategy must translate into execution, and where technology must produce measurable business outcomes.

Experience

1. Vice President of Technology and Operations

   Jbgoodwin Realtors

   Jan 2020 — Present

   Accomplishments: First time to $1billion in revenue and the company’s first national Top Workplace award including an award for innovation.Led the strategic implementation of Canva Enterprise across a userorganization, designing enterprise onboarding programs, governancemodels, and adoption frameworks to accelerate platform engagement andbrand consistency.Designed AI-enabled operational workflows to improve user productivity,surface insights, and automate core processes, reducing manual workwhile increasing platform engagement.Led the implementation of HubSpot for recruiting, marketing, and support.Developed enhanced automated email and text campaigns using HubSpot,Zapier, Mailchimp, and JustCall leading to a 50% increase in outboundmarketing efforts for recruiting.Partnered with leadership to define implementation success metrics,training strategy, and post-launch adoption plans to ensure long-termplatform value.