Edward Smith
Senior Marketer at Quilling Card
- Role
- Senior Marketing Manager at Quilling Card Llc
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Edward Smith
I’m a data-driven growth marketer with a passion for customer retention, lifecycle…
Experience
Senior Marketing Manager
Aug 2024 — Present · Boston, MA, US
Lead the company’s e-commerce and digital marketing operations, managing cross-functional strategies across external sales channels including Amazon, TikTok Shop, Meta, and Etsy. Oversee and coach a small team of marketers, regularly reviewing their KPIs and implementing performance-improving recommendations.• Drive growth through affiliate marketing, lifecycle automation, and retention campaigns• Manage paid acquisition across Meta and Google Ads with a focus on ROAS and CAC• Own and optimize the Shopify experience, including app integrations, CRO testing, and analytics via Power BI and Lucky Orange• Spearheaded a full website redesign, improving user journey and conversion rate• Rebuilt and relaunched entire Yotpo rewards program after years of dormancy • Collaborate cross-functionally with product and support teams to ensure cohesive go-to-market execution
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