Edward Smith

About Edward Smith

A Marketing and Business Development leader with a passion for Brand Partnerships and Sales. As an experienced leader with an M.B.A. in marketing and a demonstrated history within the advertising and influencer industry, I specialize in strategic partnerships, business development, solution-driven selling, management, and market research. These skills allow me to solve clients\' challenges, helping to identify opportunities that result in new business wins and over-delivering on campaign goals and KPIs. Staying up-to-date on cultural moments, the latest marketing trends, and social platforms allows me to share original ideas and creative thinking. My experience across multiple brands and agencies has exposed me to unique operational methods. This has allowed me to bring improvements and efficiencies within workflows.

Experience

1. Director of Sales and Marketing

   Ayo Labs

   Mar 2025 — Present · Brooklyn, NY, US

   Oversee the sales and marketing for New York City\'s only OEM facility focused on the health and beauty industry- Develop and implement marketing strategies to target potential OEM clients in the personal care space- Develop and implement comprehensive sales and marketing plans to achieve revenue targets- Create engaging content for digital platforms, brochures, trade shows, and other marketing materials- Client relationship management - Build, grow, and support a high-performing sales and marketing team.

Education

• St. John's University

  B.S., Sports Management

  2003 — 2007

• St. John's University

  Master of Business Administration - MBA, Marketing

  2008 — 2010

Skills

• Digital Media
• Market Research
• Sponsorship
• Event Planning
• Social Networking
• Entertainment
• Competitive Analysis
• Advertising
• Marketing Communications
• Facebook
• Marketing Strategy
• Marketing
• Sales
• Event Management
• Public Speaking
• Social Media
• Integrated Brand Marketing
• Social Media Marketing
• Powerpoint
• Management