April Edwards

About April Edwards

I\'m a creative director with a passion for connecting people and ideas. By shaping narratives through visual storytelling, I bridge creativity and strategy, building experiences that feel human, intentional, and memorable. Over the past 15 years, I’ve led creative work across agencies and in-house environments, partnering with Fortune 500 companies, start-ups, and community organizations alike. Whether developing a new brand from a blank page or sketching out concepts for a marketing campaign, I approach every challenge with curiosity, empathy, and a focus on clarity. Great design requires more than aesthetics; it should make people feel understood and inspired to act.I’m equal parts analytical and imaginative, the inevitable outcome of being raised by a mechanical engineer and a freelance artist. That mix allows me to move fluidly between logic and intuition, balancing concept and execution, and bringing ideas to life with both precision and heart. My leadership philosophy was shaped by mentors who valued humility, humor, and hands-on collaboration. I lead by example, coach with empathy, and believe that creativity thrives when people feel trusted and encouraged to take smart risks. I love building cross-functional teams that challenge convention, share knowledge freely, and find joy in the craft.Creativity is a passion, not a job, and there\'s always a project I\'m working on. Most weekends I can be found at the marina, restoring a vintage Trojan F-28. Weeknights are for art, tinkering on my Kawasaki or lending my skills to small businesses and community initiatives around Cincinnati. At home, I share my studio with two Tonkinese cats - frequent Zoom meeting crashers and self-appointed creative directors. I’m endlessly curious about how things work - brands, people, engines, systems - and how thoughtful design can make them work better together. If you believe storytelling has the power to connect, transform, and create lasting impact, we’re already speaking the same language.

Experience

1. Associate Creative Director, Design

   Creative Shoebox Marketing Agency

   Jan 2025 — Present

Education

• Northern Kentucky University

  Bachelor of Fine Arts (BFA)

Skills

• Art Direction
• Corporate Identity
• Image Manipulation
• Adobe Creative Suite
• Logo Design
• Visual Communication
• Design Strategy
• Brand Development
• Graphic Design
• Branding & Identity
• Creative Direction
• Creative Strategy
• Concept Development
• Packaging
• Typography
• Corporate Branding