Edward Romaine

About Edward Romaine

Edward Romaine is a technology, brand and media executive with over 23 years of experience marketing, selling and scaling a host of meaningful global brands.Edward has invested his career in the development and implementation of compelling advertising and consumer solutions across digital, social, mobile, app, video, print, experiential, linear and streaming platforms. Ed sets himself apart not only through his curation of great agency and client-direct relationships but also through core competencies including team building, ideation, monetization, detail-oriented sell through/execution as well as overarching brand strategy, creativity and paid media planning and investment.Beginning his career in the music industry at Warner Music Group, Ed also optimized campaign performances for many Fortune 500 clients at Alloy Media+Marketing, Bauer Media Group and Hearst Media Corporation before serving five years at Conde Nast, overseeing Integrated Marketing + Sales Development at both W and GQ US divisions.In 2016, Ed was appointed Chief Marketing Officer at Kargo Global. His org at the company included product marketing, strategy, research, pr/social communications, creative services and global experiences. He hosted a podcast, Mobilizing Culture, available on all audio platforms.Ed joined Warner Bros. Discovery/Bleacher Report in 2018 as SVP/Chief Brand Officer (promoted to Chief Marketing Officer), overseeing all of the company\'s consumer and trade marketing efforts in the U.S. and UK. In January of 2022, Ed expanded his purview across the entire marketing organization of the Warner Bros. Discovery sports portfolio. This September, Ed was appointed as Group Senior Vice President, Head of Revenue Marketing for the WBD advertising sales team, including brand narrative, sales enablement, advertiser solutions, integrated marketing, creative production, marketplace image, events and activation.He lives in New York City with his husband and sits on the board of three non-profit organizations.

Experience

1. Warner Bros Discovery

   Warner Bros. Discovery

   Present

Education

• Universidad de Salamanca

  Spanish Language and Literature

  2002 — 2002

• Rutgers University

  BA, Double Major: Journalism/Media Studies and Spanish

  1999 — 2003

• Southern New Hampshire University

  Master of Business Administration (MBA), International Marketing

  2014 — 2016

• University of the People

  Master of Education Candidate - MEd, Advanced Teaching

Skills

• Advertising
• Magazines
• Publishing
• Social Media Marketing
• Digital Media
• Media Planning
• Integrated Marketing
• New Media
• Entertainment
• Marketing
• Digital Marketing
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Advertising Sales
• Copywriting
• Social Media
• Online Advertising
• Marketing Communications
• Facebook