Edward Rodriguez

About Edward Rodriguez

Experienced Executive, Advisor, Operator and Co-Founder with proven strategy and execution experience to build and transform organizations, define and launch differentiated products, grow revenue, and turnaround teams. While at Citrix for 20+ years I served in leadership positions globally across Sales, Products and Marketing with the final 10 years as Vice President. Along the way, my entrepreneurial spirit had me dabbling in Real-estate, SaaS Startups and Turnaround Consulting. This led to co-founding a PropTech startup in Community Management - ONR Short-Term Rental leader in Gainesville FL - StayGainesville and transforming 30 year-old Printech Global Secure Payments Solutions – Printech into a FinTech with the launch of CashCloud a passionate leader, mentor and coach, I thrive on people development, problem solving and strategic thinking. Non-professionally, I enjoy volunteering for a Special Needs non-for-profit and Youth Coaching through ReGenerate.org, who provide underrepresented high school students access to technology based career training and advanced-skill job placement. Specialties: Sales Talent and Process Leadership, GTM and Channel Strategy, Data Driven Marketing and Analytics, Product Strategy and Development, SaaS and Legacy Tech Sales, Consultative Sales Process, Field Sales Management, Digital Sales Management, Channel Sales and Development, ISV Partnerships, Public Speaking, Talent Development, Entrepreneurship, Fundraising

Experience

1. Advising Partner

   Cashcloud

   Aug 2019 — Present · Doral, FL, US

   CashCloud - (Parent Company - Printech Global Financial Solutions) provides secure payment solutions that integrate with ERP and homegrown Accounts Payable systems to provide the ultimate flexibility in check printing, ACH, and electronic payments for organizations across 25 Countries. As advising Chief Product Officer and Chief Revenue Officer, I\'m involved in designing and bringing to market the next generation Cloud SaaS platform called CashCloud, which brings this flexibility to the Cloud, extending into Digital Wallets and Crypto-Currencies for the future of payments.

Education

• Northwestern University - Kellogg School of Management

  Data Driven Marketing

  2015 — 2015

• University of Florida

  BS, Computer Science

  1995 — 1999

Skills

• Software Sales Management
• Go-to-Market Strategy
• Pre-Sales
• Citrix
• Vdi
• Infrastructure
• Channel Partners
• Data Center
• Start-Ups
• Leadership
• Multi-Channel Marketing
• Crm
• Saas
• Enterprise Software
• Paas
• Sales Management
• Identity Management
• Sales Operations
• Professional Services
• Channel
• Sales
• Application Performance Management
• Storage
• Consulting
• Systems Management
• Vmware
• Product Management
• Solution Selling
• Sso
• Telecommunications
• Consultative Sales Professional
• Channel Sales
• Application Delivery Controllers
• Sales Process
• Cloud Computing
• Management
• Strategic Partnerships
• Business Development
• Direct Sales
• Software Industry