Edward Retta

About Edward Retta

Cross-Cultural Competencies Consultant | Keynote Speaker | Latin America & US Hispanic Market SME Experienced global business, cross-cultural solutions team leader, mentor. Professionally educated in management, psychology and cross cultural ministry. Dedicated to helping you work effectively with people from other countries and cultures, by using proven tools to demystify the mindsets of diverse, global people. We decode the implicit software of the mind. Ran an in-house HR training & development initiative in Europe, Eastern Europe, Africa and South America. Started Cross Culture Communications in 1994. We serve leading global enterprises across industries, geographies and technologies. In private sectors, with publicly traded brands, government agencies and military/defense. Unique abilities to work with people of diverse mindsets at all levels. Turned around and led a community-based agency that performed Citizen Diplomacy and Public Diplomacy for the US Department of State. Achieved all-time, peak performance in all metrics. Responsible for skills-based results, not political correctness nor social justice. We deliver practical solutions to complex, cross cultural challenges. We excel at cross-cultural discourse analysis and help you repair miscommunication. We diagnose your operational problems, do the cultural pathology to identify your issues and bring solutions to bear. Your referrals and connections are welcomed.

Experience

1. Founder President, CEO

   Cross Culture Communications

   Jan 1994 — Present · Dallas, TX, US

   I lead a group that specializes in cross-cultural intelligence for doing business in Latin America, Europe and the Middle East. We are also experts in the multicultural, Hispanic/Latino markets in the USA. We enable clients at all levels, including the highest levels of global leadership and corporate governance; country-level company presidents,\"C\" suite executives and field grade & general officers. We decode the software of the mind. Going beyond mere protocols, we apply a research-based, proprietary model of global cultures, and a proprietary segmentation tool for Hispanic markets in the USA. Clients served range from cross cultural health care to \'How to Work with Russians\' for the International Space Station. We help people bridge the gaps between alternative world views and conflicting mental models, saving money, time, relationships and the world.Key ResultsClient satisfaction ratings; 85% Excellent, 10% Very GoodFortune 500 clients; leading global enterprises like Bosch, Citibank, FedEx, HCA, HP (EDS), MSD (Schering Plough), Medtronic, NEC, OXY, SonyEricsson, Thyssenkrupp, US Air Force and US ArmyOver 500 global executives coached, one-on-oneOn-site work in Africa, Europe, Middle East, PR China, North and South AmericaTrained Rocket Scientists at Space Systems Loral, SSL - wholly owned subsidiary of MacDonald Dettwiler & Assoc.HighlightsLed cultural training for the DaimlerChrysler merger.Led cultural training before during and after the NBC TV - Telemundo merger.Led multicultural team building for Taj Hotels (Tata) in Boston, Manhattan and San Francisco. Delivered sensitivity training for the Air War College and for troops deployed to the Middle East. Cross cultural errors can cost you millions. Let us help you find and tap our common, shared humanity. See our client list here:

Education

• Skyline Center

  Airframe & Powerplant mechanics school, Licensed by (US) Federal Aviation Administration, FAA

• University of Oxford

  Course work and research as part of my masters degree at DTS, studied under noted

• International Leadership School, OM, Rhyl, Wales, UK

  By invitation, 5 week residential program in Wales, United Kingdom

• Texas A&M University

  BSc

• Dallas Theological Seminary

  MA honors