Edward Reisner-Watkins
Business Analyst & Data Team Manager @Jigsaw24
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WORK HISTORY
Business Analyst & Data Team Manager @Jigsaw24
Nottingham, GB
Reporting to the IT Director, managing a portfolio of change initiatives to drive continuous improvement for our core systems with a specific focus on Salesforce, Qlik Sense, integrations, eCommerce and data analysis.Key responsibilities:• Acting Product Owner for Salesforce, managing features roadmap aligned to business objectives, stakeholder management, full development cycle ownership.• Translating business requirements and objectives into user stories, based on best practice, providing administration and configuration guidance, support, and direction for internal developers.• Business Analyst and line manager for two FTE Data Analysts, developing a Business Intelligence platform (Qlik Sense) that delivers core financial reporting and analysis across the organisation. Key initiatives and achievements:• Salesforce: continuous process improvement for 180 users; managing Marketing Cloud Account Engagement (MCAE); migration to Lightning; MFA implementation; integrations with ERP; integrations with data cleansing services; proactively improving data quality aligned to compliance. • Qlik Sense: delivered essential live data for major national iOS rollout. • Magento: managing external development resource to deliver replatforming of eCommerce portals for Enterprise customers, integrated with core systems (ERP, LiveChat, Salesforce, PunchOut systems). • ServiceNow: supported in launch and migration of Service users and data to new ITSM platform.• SharePoint Intranet: gathered requirements, wrote content, and developed centralised intranet to improve communication, collaboration and culture across multi-location teams. • bob HR: market analysis to identify solution to replace incumbent; implemented system from ground up; migrated data; provided training to HR users; ongoing platform support for one year post launch. • GDPR compliance: led all compliance and GDPR-related initiatives, following launch, for two years.
EDUCATION
University of Nottingham
Bachelor of Arts (B.A.), Music
SKILLS
ABOUT EDWARD REISNER-WATKINS
Commercially minded Business Analyst, CRM and marketing automation specialist with over a decade of experience leveraging data analysis to drive business improvement, revenue growth and market expansion. Experienced in delivering multichannel, always-on and customer-lifecycle triggered marketing campaigns, as well as developing and managing the systems that underpin these strategies (Salesforce, Pardot, ServiceNow, Magento, iOS app development), generating multimillion pound revenue streams, through agile principles across internal and external teams.• Salesforce lead, responsible for end-to-end development cycle and platform support.• Excellent data analysis skills, from Qlik Sense to Excel, managing a team of Data Analysts.• Experienced at turning business objectives into user stories for internal and external developers. • Strong project management capability in proposition development and business improvement• End-to-end campaign development: strategy, implementation, events, and ROI analysis. • PnL management: managing budget of > £30k MDF per quarter, against internal and external costs.• CRM strategies: segmentation and automated databases, attribution rules, sales processes.• Marketing automation: designing triggered campaigns, A/B testing, MQL & Lead assignment.• Data-driven: ownership and development of core BI tools to drive decision making and ROI analysis. • Compliance assurance: managed implementation of GDPR, and adherence to PECR, CTPS/TPS. • Passionate about systems improvement, Inclusion & Diversity, well-being and music.
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