Eddie Perenyi
Sr. Director- Strategy
- Role
- Senior Director Strategy at SHADOW
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Eddie Perenyi
I’m an award-winning brand, content and social strategist with 10 years of global experience in agency and in-house environments. I believe in the power of human-centric strategy and the use of data-driven insights to help brands transcend noise. Drawing inspiration from the weird and wonderful, I aim to bring fun, beautiful, impossible ideas to life. I specialize in authentic brand storytelling, creative innovation, real-time activations, and purpose-led CSR campaigns. When not working, I’m a practicing artist specializing in documentary and landscape photography.My core skills:Audience development Audience profilingBrand StrategyBrief WritingCommunication PlanningContent StrategyContent analysisContent CreationCopywritingCorporate Social Responsibility (CSR)Insight developmentPurpose led marketingPhotographySocial Media Data AnalysisSocial Media StrategySustainability marketingClient highlights:American ExpressAmerican Express Travel and Lifestyle ServicesBritish AirwaysCoca-ColaSainsbury’s Mondelez/Philadelphia Cream CheeseIkeaHabitat VodafoneLGNASCAR
Experience
Senior Director Strategy
Oct 2025 — Present · New York, NY, US
Education
Goldsmiths, University of London
Master of Arts - MA, Photography
University of Pittsburgh
Bachelor's of Science in Business Adminstration, Marketing, Marketing
2010 — 2014
Skills
- Social Media
- Social Media Marketing
- Social Media Advertising
- Copywriting
- Creative Strategy
- Tumblr
- Research
- Sysomos
- Digital Strategy
- Indesign
- Microsoft Office
- Quantcast
- Photoshop
- Digital Photography
- Google Analytics
- Adobe Creative Suite
- After Effects
- Gif
- Advertising
- Strategic Planning
- Crimson Hexagon
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