Edward Hoffman
Food Marketer | Industry Specialist | Thought Leader | Strategic Advisor
- Role
- Head of Global Marketing & Communications at American Egg Board
- Location
- West Hollywood, CA, US
- LinkedIn followers
- 500 followers
About Edward Hoffman
I\'m an experienced marketing executive who builds brands and grows their business through omni-channel communications. I offer deep expertise from every channel of the food industry - agriculture, CPG, foodservice and ingredient. I bring an exceptional client centric approach to my work that is business-minded and ROI-driven. I identify core business drivers and manage strategy from concept to execution, leveraging top-tier execution and story-telling strengths. I tackle complex marketing challenges head-on, driving positive business results, such as brand awareness, share of voice and sales. I am an exceptional developer of teams, with constant focus on empowering and developing staff. Specialties: Marketing Strategy, Product Development & Management, Budget Management, Digital Marketing, Customer Engagement, Direct-to-Consumer (D2C), Business-to-Business (B2B), Marketing Campaigns, Social Media, Innovation Management, New Product Introduction, Lead Generation, Strategic Partnerships, Executive Leadership, Strategic Alliances, Brand Marketing, Integrated Marketing & Advertising
Experience
Head of Global Marketing & Communications
Mar 2023 — Present · West Hollywood, CA, US
The American Egg Board’s mission is to increase demand for eggs and egg products through research, education and promotion. In my role, I oversee global marketing and communications for the U.S. eggs industry to drive demand for eggs both domestically and overseas.
Education
Omnicom University Advanced Management Program
AMP Certification, Leadership
Harvard Extension School
Graduate Certificate, Sustainable Food Systems
Augustana College
Bachelor of Arts - BA, Business, Communications
Skills
- Event Planning
- Hospitality
- Strategy
- Marketing Strategy
- Food
- Press Releases
- Food Service
- Market Research
- Strategic Planning
- Event Management
- Crisis Communications
- Social Media
- Strategic Communications
- Integrated Marketing
- Marketing Communications
- Food & Beverage
- Direct Marketing
- Marketing
- Public Relations
- Internal Communications
- Media Relations
- Corporate Communications
- Management
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