Eddie García
Senior Vice President, Media Relations at Golin for Nintendo of America
- Role
- Senior Vice President, Media Relations at Golin
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Eddie García
Media relations specialist with nearly two decades of experience. Well-vested in media pitching, coaching, drafting/editing, overall PR strategy and national/international campaign launches.
Experience
Senior Vice President, Media Relations
Jan 2022 — Present · Los Angeles, CA, US
Lead and manage the media relations team consisting of 10 PR professionals who conduct media relations tactics/strategy on behalf of Nintendo of America.• Spearheaded the media relations campaign for the launch of Super Nintendo World.• Led the media relations strategy and execution for the Super Mario Bros. Movie.• Served as the media lead for the launch of Nintendo Switch.• Led the PR campaign for The Legend of Zelda: Tears of the Kingdom.• Successfully led all media relations efforts for the launches of both Nintendo Switch – OLED Model and Metroid Dread, resulting in 11 billion media impressions within a 4-month timeframe.• Manage, lead, media train and staff executive interviews, including interviews with the CEO of Nintendo of America as well as top developers from Nintendo Company Limited (Japan).• Serve as the lead for all crisis, corporate and product media relations programs to ensure overall communications cohesiveness on behalf of Nintendo of America.• Managed and led media relations efforts, planning and interview staffing for key industry events including San Diego Comic-Con, PAX West/East, E3 and GDC.• Started as a Sr. Manager of media relations and was promoted to Director, then VP and ultimately to my current role of SVP.
Education
California State University, Fullerton
Bachelors of Arts Degree, Communications; an emphasis in Public Relations
2004 — 2006
Skills
- Entertainment
- Cision
- Research
- Corporate Communications
- Event Planning
- Strategic Communications
- Publicity
- Message Development
- Ap Style
- Media Studies
- Marketing Communications
- Press Releases
- Television
- Social Media Marketing
- Public Relations
- Internal Communications
- Media Relations
- Social Media
- Editing
- Strategy
- Crisis Communications
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