Edward Strychowski

Sr Program Manager, Account Based Marketing, New Business Customer Marketing @CircleCI

Administer and execute ABM strategies leveraging the 6sense platform • Collaborate with revenue leadership to research, define, and strategize against target accounts, ensuring seamless alignment between marketing big rocks and pipeline goals • Work closely with AE and SDR teams to ensure our ABM insights/tactics are working to unlock insights and build pipeline within their segments • Utilize predictive analytics and AI-powered insights to identify and engage key stakeholders within target accounts, leading to a 3X+ increase in target account engagement • Develop and execute personalized multi-channel ABM campaigns, social media, email sequences, Marketo nurtures, display, video, and webinars • Collaborate with other marketing teams to create tailored content and collateral that resonates with our target accounts • Continuously monitor and analyze the performance of ABM campaigns, leveraging data-driven insights to optimize ROI and drive revenue growth • Cultivate and nurture strong relationships with key stakeholders within target accounts, to ensure the pipeline is being built and accelerated