Edward Petrossov

Co-founder @Vice Burger

Miami Beach, FL, US

ViceBurger is a fast-growing fast-casual burger brand known for its high-quality ingredients and a proprietary preparation method that delivers hot, juicy burgers at lightning-fast speed.Key Responsibilities & Achievements: • Spearheaded all sales and customer acquisition strategies across delivery-only platforms and in-person channels. • Built strategic partnerships with local organizations to drive customer growth and private event bookings. • Managed digital and print marketing, including SEO, Facebook Ads, Yelp campaigns, and local print advertising. • Oversaw hiring, training, and scheduling of staff across three locations, ensuring seamless operations for both day and night shifts. • Implemented POS, ordering, and operational systems for both back-of-house and front-of-house to streamline service and improve efficiency. • Developed last-mile delivery optimization strategies and expanded the brand into ghost kitchen franchising.

Florida Atlantic University

Bachelor's degree

GIA (Gemological Institute of America)

Certified Diamontologist & Gemologist