Edward Newman
CEO & Founder @71a
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WORK HISTORY
CEO & Founder @71a
Gloucester, GB
71a is a specialist performance agency for financial services. We help lenders, brokers, insurers, comparison sites, investment firms and other financial services businesses grow through paid media, conversion optimisation and data enablement.Our work improves acquisition, conversion and insight. We combine strategic thinking, delivery expertise and proprietary tools to drive measurable results with clarity.
SKILLS
ABOUT EDWARD NEWMAN
I’m the founder and CEO of 71a, a specialist performance agency for financial services. We help financial brands grow through paid media, conversion optimisation, and smarter data use. Our work delivers measurable improvements across acquisition, conversion, and insight. Our clients include lenders, brokers, insurers, comparison sites, investment firms, and other financial services businesses. We also work with ambitious companies outside the sector where our approach is a strong fit. I’ve worked in digital marketing for over 15 years, including a decade at money.co.uk, where I helped scale the company from 6 to 70 people and played a key role in its £120m sale to Zoopla. I later worked on brands like Uswitch and Bankrate, gaining deep experience in how financial businesses grow online. At 71a, we combine sector knowledge with in-house tools and strategic thinking. The goal is always the same: drive growth that is commercially meaningful and built on real performance.
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