Edward Martinez
Senior Manager Sports Marketing - Soccer @adidas
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WORK HISTORY
Senior Manager Sports Marketing - Soccer @adidas
Portland, OR, US
Responsible for the development and implementation of MLS Club and professional league partner strategies in North America. Lead team who manages day-to-day relationships with MLS Clubs: from contract re-negotiation (in-market) to product creation, activation and servicing. Work across functions and categories to develop, manage and execute attack plans designed to grow soccer in North America through professional soccer partners in North America.
EDUCATION
Concordia University
BA, Human Relations
CEGEP - John Abbott College
Social Sciences
SKILLS
ABOUT EDWARD MARTINEZ
As a Senior Manager Sports Marketing at adidas, I am responsible for developing and implementing the MLS Club and professional league partner strategies in North America. With over 12 years of cross-functional experience in sports marketing, go-to-market strategy, product creation, and licensed/team business, I have a passion for building productive relationships with internal and external partners and understanding the target consumer.I lead a team that manages the day-to-day relationships with MLS Clubs, from contract re-negotiation to product creation, activation, and servicing. I also work across functions and categories to develop, manage, and execute attack plans designed to grow soccer in North America through professional soccer partners. Previously, I supported the NHL League Director to manage and implement the NHL license partnership, ensuring commercial effectiveness and communication across all product categories. I am fluent in English and French.
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