Edward Lim

About Edward Lim

It\'s fulfilling to be part of a company that is forward looking, and be on upward growth in both as an organization and revenue. As a leader, it is important to inspire others to become more and learn from those you lead.Below are my areas of specialties: • Develop effective sales strategies and channels• Managing a team of successful and motivated sales force • Develop effective marketing strategies with on-site case studies• Implement branding strategies that retains customer loyalty and increase brand awareness• Analysis of brand equity that is benchmarked against competition or market trends• Product Development, Marketing, Advertising and Tradeshow management• Ability to communicate effectively with management and team members from various functions• Manage international and domestic distributors

Experience

1. Area Sales Director

   Tescan

   Jan 2026 — Present · Warrendale, PA, US

   I am an Area Sales Director at TESCAN, supporting researchers, lab managers, and industry leaders working with electron microscopy and advanced sample preparation technologies.I collaborate with teams across semiconductor, materials science, geoscience, and life sciences, helping them implement and optimize FIB-SEM, TEM sample preparation, microCT, and laser cross-sectioning solutions such as Femtochisel. My work focuses on aligning instrumentation capabilities with real research, analysis, and production workflows.Key areas of experience include- FIB-SEM systems for materials characterization and semiconductor failure analysis- TEM lamella preparation (site-specific, high-quality sample prep)- microCT (X-ray computed tomography) for non-destructive 3D imaging and correlative workflows- Femtochisel laser cross-sectioning for rapid, low-damage sample access- Workflow integration across SEM, FIB, microCT, and TEMI enjoy working at the intersection of technology, applications, and people — translating technical requirements into practical solutions for both hands-on researchers and decision-makers responsible for lab performance and ROI.Always open to connecting with professionals interested in FIB-SEM, microCT, TEM sample preparation, laser sample prep, semiconductor analysis, materials science, geoscience, and life science microscopy.Let’s connect and exchange ideas around advanced characterization and sample preparation workflows.

Education

• Michigan Technological University

  BSc., Materials Science Engineering

  1998 — 2000

• Liberty University

  MBA, International Business Specialization

  2010 — 2012

• Singapore Polytechnic

  Diploma, Manufacturing Engineering

  1990 — 1993

Skills

• New Market Strategy and Penetration
• Customer Training
• Thermal Analysis
• Manufacturing
• Polymers
• Analytical Chemistry
• Metallurgy
• New Business Development
• X-Ray Fluorescence
• Sales
• X-Ray Diffraction
• Laser Diffraction
• Contract Negotiation
• International Business
• Polymer Characterization
• R&D
• Sales Management
• Chemistry
• Product Management
• Scanning Electron Microscopy (Sem)
• Characterization
• Spectroscopy
• Biotechnology
• International Sales & Marketing
• Sap
• Product Development
• Electronic Materials Research
• Materials Science
• Product Marketing
• X-Ray
• Materials
• Instron