Edward Cooper

About Edward Cooper

Results-Driven Healthcare Leader | Proven Relationship Builder | Strategic Innovator | With a diverse background in healthcare, insurance, and customer success, I bring a wealth of expertise to building and nurturing relationships, driving strategic initiatives, and achieving outstanding results. My career spans roles in provider contracting, network management, sales, and customer engagement, where I have consistently demonstrated my ability to design and execute impactful strategies that align with organizational goals.Key Strengths and Expertise:Strategic growth planning and operational efficiency to meet and exceed sales, retention, and engagement targets.Insightful understanding of reimbursement and performance-based incentive programs, enabling practical solutions that deliver measurable success.Leadership in cross-functional collaboration, team development, and process improvement, creating scalable systems and empowering teams to thrive.Throughout my journey, I have fostered lasting partnerships with a variety of stakeholders, developed innovative solutions to adapt to changing market trends, and led initiatives that enhance both customer and business outcomes. From launching new training programs that improved team performance by 30% to managing high-impact account portfolios with large-scale revenue, my experience reflects a results-driven, adaptable approach to leadership and growth.A strong believer in continuous learning and innovation, I thrive on opportunities to optimize processes, build collaborative environments, and contribute to initiatives that deliver meaningful impact. My goal is to empower organizations, teams, and partners to achieve long-term success while driving positive change.I look forward to connecting and collaborating to explore how we can create value and make a difference together.

Experience

1. Cigna Healthcare Leading Florida s Ifp Broker Distribution & Market Expansion

   Cigna Healthcare

   Jul 2025 — Present · FL, US

   As Florida’s Regional Broker Manager, I drive ACA/IFP market leadership by executing broker distribution strategies, cultivating agency development, and expanding market growth. My role focuses on building trust, enhancing retention, and positioning the organization as a premier choice for Individual and Family Plans across the state.Key highlights include:Broker & Partner Development: Recruiting, training, and motivating high-performing brokers and agencies to achieve sales and retention goals.Market Expansion: Leading growth initiatives across Florida’s most competitive markets by combining distribution strategy with strong community engagement.Competitive Positioning: Providing insights on local trends, competitor activity, and plan design strategies to strengthen presence in the ACA/IFP space.Relationship Management: Delivering first-class service to broker partners through strategic planning, responsive support, and collaborative problem-solving.Technology & Analytics: Utilizing Salesforce and analytics tools to track sales performance, identify opportunities, and drive broker engagement.Community & Industry Presence: Representing the organization at launch events, broker conferences, and trade shows to elevate visibility and strengthen partnerships.

Education

• Florida International University

  Bachelor's Degree, Business

  1994 — 1997